In this opportunity I want to talk about something I think is really important to understand. First in a corporate level and then in a personal level.
The corporate image defines a company to itself and to the outter world, it helps the company to have credibility and to show professionalism, it gives the company its identity. (When talking about corporate image, I mean the logo, the brand, the institutional colors, the slogan, etc)
It is the corporate identity the one that makes a company special and unique, because it expresses the way in which the company makes businesses, its values and the organizational culture. The corporate image is reflected in everything, from the quality of the products and services, to the marketing strategies, and to the work environment.
It lets the company build the customers recognition and loyalty, to communicate their values and to do businesses in a memorable manner. It also gives the employees a belonging feeling.
Due to the importance of a consistent corporate image, it is important that the policies and procedures linked to it are set up and reinforced. There has to be a commitment to keep the brand identity while the company grows. With that purpose is recommended to develop a manual or corporate identity guide, that let the company keep the identity well defined at all times so it doesn’t get lost in a number of possibilities, designs or colors.
At a personal level, I can say pretty much the same thing. Your identity and your image as a woman defines who you are and reflects that to the world. So much that you can go back and read everything again, but this time not thinking about a company but about yourself and you’ll see what I’m trying to tell you.
In the same way a company expresses its formality by keeping a consistent way of design, you as a woman with the way you dress, the way you use makeup, the way you walk or talk, defines who you are as a person, and in this way the exterior will take you as someone professional or will think before making businesses with you.
This also applies to the behavior you must keep, because it is part of your image too. I totally understand….us women are emotional entities and sometimes it requires a lot of energy to control our changes (sometimes hormonal, which we don’t even cause), but with the objective of keeping that “Corporate Image” we must make an effort to not do anything which we have to regret of later.
Your image and your identity are important, and though you probably don’t have a detailed manual with the things you have to follow, you can go ahead and evaluate yourself and see if you’re projecting what you want to project, decide if there’s something you may change and start doing those changes as soon as you can. If you’re determined to do this, you will see a change on you interpersonal relationships, the same way that a company would see a change on their sales and would have more loyal customers.
Until next time!
